Sociologist Rodney Stark in his book, The Rise of Christianity points out that, “Conversion isn’t about seeking or embracing an ideology; it is about bringing one’s religious behavior into alignment with that of one’s friends and family members."

What this means is that people are often attracted to the love of a particular community, begin to participate in the life of that community, and then over time bring their beliefs into alignment with those of the community itself..

Edward DavisAugust 8, 2025evangelism, community